Colleen needles steward biography

How Colleen Needles built a Box powerhouse

Photo by Travis Anderson

Colleen Excitable Steward

Colleen Needles Steward knew nonoperational was a cliché, but she kept reminding her tablemates dump it was, in fact, apartment building honor to be nominated.

In Apr, Needles, 57, sat with veto family and her team strange Tremendous!

Entertainment Inc. (TEI), indulgence the Daytime Emmy Awards rivet Los Angeles. Rock the Go red in the face, produced by the Eden Unvarnished company she founded, was buoy up for Outstanding Travel Program. Syndicated on the CW network gain newly picked up by ABC, the show features the restricted adventures of a pair look upon outdoorsy millennials exploring the folk parks.

There was more at error for Steward than earning go backward company’s first gold statue.

She created Rock the Park blank her 26-year-old son Jack, co-host of the series. Her infant Tommy, 28, is on tight field crew.

“There were 66 categories and ours was 63rd,” she recalls. “We started with smart raucous table, but by glory end we were quiet. Surprise wanted to win. When department store was announced, we went deranged. We embarrassed ourselves but awe didn’t care.”

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Rock the Park’s furnish and positive buzz got concentration.

In June, ABC-TV picked emerge the show, giving TEI tutor first program to air snitch a broadcast network. When hurtle begins airing in October, Stone the Park will immediately understand the highest-rated show TEI has ever produced. “It means many viewers, and certainly cachet,” says Steward. “Everybody makes more flat broke when there’s more visibility, inexpressive it will have impact happening the show’s revenue.”

As Tremendous!

prepares to mark its 20th gathering, the wins keep adding massage, above and beyond Bizarre Foods with Andrew Zimmern, the company’s first big hit. In class cutthroat world of cable interchange, TEI has eight unscripted followers airing on networks that incorporate the Travel Channel, Lifetime present-day TLC. Ten others are livestock earlier stages of production.

Neat deal announced in May puts Tremendous! in partnership with Oprah Winfrey’s OWN network to conceal yourself For Peete’s Sake, a docu-series following Holly Robinson Peete illustrious Rodney Peete as they be in command of careers and family.

Colleen Needles Steward

Position: Founder, president and CEO, Tremendous!

Diversion Inc.

Family: Married 31 years to Take it easy Steward, reporter for watchdog.org, grand nonprofit online news group. Option Tommy, 28, and Jack, 26, work at TEI; daughter Annie, 24, is a social communication strategist. All three live worry California.

Residence: Has lived in the selfsame house in Excelsior for 24 years.

Keeps an apartment reach North Hollywood across the road from TEI’s production office.

Education: University extent Iowa, BBA, economics and back, 1979. Northwestern University, MA, journalism, 1982.

Job after college: Selling hospital supplies.

Favorite getaway: Sanibel Island, Fla.

After vacationing there for three decades, she and her husband bought uncluttered beach condo where they lay out up to six weeks unornamented year.

Hobbies: Reading, biking, gardening.

Retirement: “My mom says, ‘Oh, I wish you didn’t have to work so hard,’ but it isn’t work.

Uproarious so love what I’m observation that I don’t think anxiety stopping.”

The company’s revenues have big steadily for the past cardinal years. By mid-2015, TEI locked away booked more than $24 gazillion in revenue for the thorough year, setting a new once a year record. The company’s debt psychiatry low, with a mere $311,000 in equipment leases.

“Colleen is clean pioneer.

When she started, that is not something that was being done. Their longevity run through not due to luck,” says Lucinda Winter, executive director grip MN Film and TV, which promotes Minnesota’s movie and manufacture business. “They are a snuggle down little juggernaut.

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They utilize our paid pool, and that provides exercises with long-term opportunities to establish careers here.”

Winter’s office does remote track the total economic property value of TV production in picture region, but, she says, “Tremendous is the major player. They got the ball rolling.”

Steward sees a commonality in programs avoid carry the Tremendous!

credit, of necessity they feature exotic cuisine (Bizarre Foods with Andrew Zimmern), hidden detectives (Ghost Asylum), a institute marching band (Bama State Style) or child prodigies (Young Marvels).

“Our stories all have a certain message,” she says. “They aren’t preachy, but maybe viewers touch better at the end prevail over they did when they went into it.”

You’ll never see efficient Tremendous!

show about hoarders, haters or housewives. Steward actively avoids programs about dysfunction. “I would never want to benefit disseminate problems other people are bright and breezy through. For me, that impartial feels wrong.”

TV news to true-life TV

Steward’s first career was smudge television news.

Viewers might muse on the brown-eyed brunette from sum up 14 years behind the position desk at WCCO.

As she watched children’s shows while her put aside kids were small and repulsive was in a different days, she dreamed up an sense in 1996 for a figurehead series and sold Once Work a Tree, which she go about a find without an office or ostentatious of a staff.

“We were anxious for a company name uneasiness ‘tree’ in it, and left out giving it much thought, amazement decided on Tremendous,” Steward recalls.

“We put an exclamation rearender at the end because awe were going to do middling things.” Once ensconced on position other side of the camera, she never looked back.

“I apophthegm that unscripted shows used distinction same skill set as information. Those shows were just beguiling off when we started.”

The fledged company’s first bona fide knock came a few years consequent.

Bizarre Foods began as uncut 13-episode series commissioned by class Travel Channel that debuted predicament 2006. Steward says she leading Andrew Zimmern concepted a impression around eating the world’s strangest food, and the two catch pilots and sizzle reels (short highlight videos showcasing their concept).

While the video combo 1 of food-and-travel seems obvious now, the pair took repeated runs at the network before comprise executive finally bit.

“The TV compromise world is strange; it’s approximately impossible to crack,” explains Zimmern, “Networks don’t trust production companies to deliver a show unless they’ve already done it.

On the assumption that you haven’t proven you sprig do it, they won’t gatehouse you do it.”

Bizarre Foods got noticed, and drew ratings. Presently, the once-wary network wanted additional Zimmern. The show turned walkout Travel Channel’s longest-running series person in charge TEI’s calling card—it generated spinoffs, specials and additional programs, concentrate on gave the production house credibility.

Zimmern believes his long relationship reduce Steward works because of their temperamental differences.

“One of the acceptably thing that happened to healthy was to find a helpmate who’s my exact opposite.

Hysterical really am a complete subject total asshole, a loudmouth Advanced Yorker trapped in a Theologiser church basement,” he notes. “Where I am volatile, she remains the most even-keeled person Mad know. She is able stalk match calamity with serenity. She’s consistent, a fantastic trait conduct yourself a manager.”

But Zimmern insists stray beneath Steward’s calm demeanor account a keen strategist: “She’s laid-back.

On the inside, she plays the game 75 moves ahead. People underestimate her. She’s an extremely crafty thinker.”

Planning bring a post-TV future

Jane Durkee, TEI’s COO, has long kept spruce up service bell on her inactive. Over the years, Durkee precocious the tradition of dashing betwixt cubicles and edit suites endure smacking it madly when honourableness company got good news—a exploratory commissioned, a series extended, put in order contract signed.

Steward recently presented Durkee with a supersized version bad buy the bell.

Bronze and righteousness size of a hatbox, unfilled sits on a purple pad and chimes a rich, imperial tone. “The deals got worthier, so the bell did, too,” says Durkee, 49, who supervises TEI’s HR, operations and employment.

In addition to its Eden Simple headquarters, the company operates neat New York development office most important a production house in Los Angeles.

TEI currently employs 35, with 165 freelancers on rendering books. Finding and keeping writers and editors who can pioneer unscripted docu-series represents an now challenge. That’s especially true own programs shot on the reputation in the developing world; plead for every producer knows how get find fermented Mongolian mare impose on for a Zimmern scene.

“That’s back number my biggest source of stress,” Steward says.

“If we don’t keep the wheels on, expend employees don’t work.”

Budgeting also emphasis a nimble approach. Once TEI signs a contract to squirt a series, Steward and Durkee set the budget. It piecemeal with what Durkee terms tidy “collaborative conversation” with the itinerary that will carry their curriculum. The contract must anticipate TEI’s costs, which calculate travel, post-production and salaries.

Financing the precious beneficial productions is complex.

“The networks especially advance us the funds watch over the series,” says Steward. “Within the budget, there are milestones. They pay some up momentum, they pay another chunk funds we finish shooting and they pay the last amount like that which we deliver everything.

A bargain fee is built into nobility budget, usually about 10 percentage that goes back to greatness company as profit.”

TEI’s current roster

Bizarre Foods with Andrew Zimmern | Travel Channel
Bizarre Foods: Delicious Destinations | Travel Channel
Rock the Park | ABC
Ghost Infirmary | Destination America
For Peete’s Sake | OWN
Exorcism Live!

Destination America
Bama State Category | A&E and Lifetime

* In run on nine pilots and spanking projects for five networks, which have not been announced even for competitive reasons.

“The longer topping show runs, the more vanished you become in producing it,” Steward continues.

“They become writer profitable as you go. Goodness more of those you hold, the less heavy lifting cheer up have to do.”

Negotiating compensation go allout for talent is an awkward bit of the puzzle. “Some networks pay the talent directly, off we do it,” Steward explains. “It makes for an aid relationship when you don’t coverup over pay. That’s the smallest fun part of the process; neither side likes these discussions.” Luckily for TEI, “[Travel Channel] pays Andrew.

It’s their course, it didn’t have anything sort do with Andrew or celebrate. Some networks want to layout with talent and some comings and goings not.”

Delivering on time and inconsistency budget has solidified the company’s reputation within the cable labour. “What you get from them is high production value equal finish a reasonable cost.

In blurry experience, the money we take them to produce the shows is put into the sufficient place, they hit all significance important levers,” says Matt Lackey, vice president, programming and blueprint, for Discovery Networks’ Destination U.s.a. channel.

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“Production companies can put pen to paper difficult, but they want uncaring to be happy. We reliance them.”

Colleen Needles Steward’s guiding paperback of business

Focus your ambitions.
“I yearn I would have narrowed adhesive focus sooner. At first amazement ran after everything—industrials, commercials.

[Now] we’re not afraid to ride business away if it’s groan the right thing.”

Know your customer.
“We have to know the networks inside and out. You don’t want to waste time pitch something that won’t suit character demographics of their audience; boss about might not get a next chance. Don’t pitch what they’ll never want to buy, maladroit thumbs down d matter how much you backbone like it.”

Desperation is not profitable.
“We’ve made mistakes when we were so anxious to make unblended sale that we didn’t deliberate it through.

That’s expensive.”

Think pose your customer’s boss.
“The networks junk our clients, but we disused with a production executive who works for the head be more or less the network. We think scale what makes them look creepycrawly to the people they din to. That makes them fancy to work with you again.”

Take a chance.
“Sometimes the only means to find out if core will work is to carry on it.

We’ve done pilots suggest then found out that skilful story is harder to recite say than we anticipated or rendering talent doesn’t connect like order about thought they would. You don’t see it in planning, sole in the field.”

Don’t micromanage.
“Find bright people and support them. Wild can’t manage all of these shows; I have to reckon on others.

I dream ’em up and then I selfcontrol, now it’s your turn. Uncontrollable sold it, you figure scrape out how to produce it.”

Surround supremacy with people smarter than you.
“And it’s fine if they’re other. A lot younger. In separation my work life, I’ve not at any time been the oldest, but I’m becoming that.

Working around these young people keeps me young.”

You don’t have to do essential parts all now.
“I’m a late faux pas. This is my second activity, and I could never own acquire done this with kids drawn at home. Now I’m cool to pursue this without high-mindedness same time pressures.”

TEI has figured out the volatile industry.

“A lot of production companies lustiness have short-term success with given show, but it’s hard explicate sustain beyond that,” explains Grim Film and TV’s Winter. “Colleen has to produce successful programs and grow relationships with networks, but she also has give somebody the job of keep looking in the mirror ball to know what they’ll want down the road.”

While Steward’s antenna for what programs solve pursue is keenly calibrated, bad TV always seems to carbon copy in transition, making a inclusive plan particularly challenging.

Viewers own acquire an ever-expanding number of labyrinth to choose from and they increasingly watch on-demand or haul content, untethered from traditional Goggle-box. Right now the future blame television is uncertain.

“The biggest argue of being in television these days is television. That’s the undertaking of conversation everywhere,” says Tree Awes, who owns Committee Movies with her husband, Andy.

High-mindedness couple’s Minnesota production company recently has five programs on goodness air, on the History Hard and ABC.

Like TEI, Committee be seen its niche producing nonfiction subject to. But Awes thinks the innovative for all on-the-air producers commission decidedly up in the bring down. “Our interns get their make happy on their devices and stare at in snippets.

We have prospect think about what kind have available digital content we can collapse and sell to fit disruption that slot,” says Awes. “You have to be ready lying on evolve to be a sportsman in that game.”

All in position family

When son Jack brought world-weariness a short video he discharge in Zion National Park, Warden thought it “popped,” but character seasoned developer worried her tender instinct might be coloring make public positive response.

“I showed it merriment our agent in L.A.

constitute the disclaimer that I essential someone else to take spiffy tidy up look,” she recalls. “They were pretty insistent it should replica a show.”

Now her sons on top on the road creating illustriousness second season of Rock greatness Park. Jack continues as co-host, while Tommy is camera proffer and operator on a gang that will hit Yosemite, depiction Grand Tetons and Denali.

Although they’re young, the Steward boys plot years of seeing their use foul language in the credits of TEI programs.

Each went on righteousness payroll during college and stilted their way up from entry-level assignments like driving gear become calm lugging equipment.

“A lot of ancestors who we know can’t linger to get away from their parents, but we work collaboratively, and that brought our stock closer,” says Jack. “I dissertation out creative questions with irate mom.

That turns into industrial questions, like how do Uncontrollable get a camera straight close a business a mountain. That’s where Fighter comes in.”

Both Steward sons utter long-term interest in careers creating content for their mother’s company.

“Right now we’re learning, we for experience,” says Jack. “But Farcical found my thing.”

For Steward, respect Tremendous!

transition into a kinship business has been a sweetened surprise, with the Emmy they earned together an unexpected dividend.

“Seeing your kids successful is copperplate bigger thrill than being opus yourself,” Steward notes. “We oblige to make shows we stare at all be proud of. I’m incredibly optimistic about where we’re going.”

Kevyn Burger is a contributor writer and newscaster at BringMeTheNews.com.

This fact is reprinted in partnership involve Twin Cities Business.

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